At Fort Myers Mattress by Appointment ("we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices and rights you have regarding that information.

1. Information We Collect

We may collect the following categories of information when you interact with our business:

Contact information — your name, mobile phone number, email address, and mailing or ZIP code — when you submit a lead form on our website, respond to a Meta (Facebook or Instagram) lead ad, send us a Messenger message, or contact us by phone, text, or email.
Product and shopping information — mattress size, budget range, preferences, and any details you share about your sleep needs.
Communication preferences — your stated preferences regarding how you would like us to reach you (text, phone call, email) and when.
Transaction information — records of purchases, deliveries, and warranty registrations.
Website usage data — basic analytics such as pages visited, referral source, and device type, collected automatically through cookies or similar technologies.

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and schedule appointments.
Send appointment confirmations, reminders, and follow-up messages by text, phone call, or email.
Provide product recommendations, pricing, and delivery information.
Process purchases, coordinate delivery, and handle warranty or service requests.
Improve our customer service, website experience, and advertising effectiveness.
Comply with applicable legal and regulatory obligations.

3. SMS / Text Messaging Program

By submitting a lead form on our website, responding to one of our Meta (Facebook or Instagram) lead ads, contacting us through Facebook Messenger, or otherwise providing your mobile phone number to us, you consent to receive text (SMS) messages from Fort Myers Mattress by Appointment related to your inquiry, appointment scheduling, product availability, delivery coordination, and follow-up communications.

Message frequency: Message frequency varies based on your engagement with us. You may receive up to 10 messages per month.
Message and data rates: Message and data rates may apply, depending on your mobile carrier plan.
Opt-out: You may opt out of receiving text messages from us at any time by replying STOP to any message. After replying STOP, you will receive one confirmation message and will not receive further SMS messages from us.
Help: For assistance, reply HELP to any message, or contact us at the information listed at the end of this Policy.
Carrier disclaimer: Wireless carriers are not liable for delayed or undelivered messages.

No Mobile Information Sharing. No mobile information, mobile phone numbers, or SMS opt-in consent will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories of sharing described in Section 4 of this Policy exclude text messaging originator opt-in data and consent — that information will not be shared with any third parties.

4. How We Share Your Information

We do not sell your personal information. We may share limited information with the following categories of service providers solely to operate our business:

Customer relationship management (CRM) platforms that we use to manage leads, appointments, and communications (for example, GoHighLevel / Lead Connector).
Communications providers that deliver our text messages, emails, and phone calls.
Delivery partners who deliver mattresses purchased from us.
Payment processors that handle transactions.
Advertising platforms (such as Meta) solely to measure the performance of our own ads — never to enable others to market to you with information you gave us.

As stated in Section 3, your mobile phone number and SMS opt-in consent are never shared with third parties or affiliates for marketing purposes.

We may also disclose information if required by law, subpoena, court order, or to protect our legal rights, safety, or property, or that of others.

5. Cookies and Website Analytics

Our website and landing pages may use cookies, pixels, and similar tracking technologies to understand how visitors interact with our content and to measure the performance of our advertising. You can control or disable cookies at any time through your browser settings.

6. Data Security

We take reasonable administrative, technical, and physical steps to protect the personal information you share with us. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on where you live, you may have the right to:

Request a copy of the personal information we have about you.
Request that we correct information that is inaccurate or incomplete.
Request that we delete your information, subject to certain legal exceptions.
Opt out of marketing communications at any time (reply STOP to any text, or email us using the contact information below).

To exercise any of these rights, contact us using the information in Section 10.

8. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on our website and update the Effective Date at the top of this Policy. We encourage you to review this Policy periodically.

10. Contact Us

If you have questions about this Privacy Policy, or would like to exercise any of your privacy rights, please contact us:

Fort Myers Mattress by Appointment
2950 Winkler Ave, Suite 601
Fort Myers, FL 33916

Email: clearancemattressfortmyers@gmail.com